The 60fps rule: our performance budget for every project, no exceptions

Every project gets one non-negotiable spec before a single shader gets written: 60fps, on a mid-range phone that’s five years old, on the client’s actual home wifi. Not a flagship device on our studio fibre connection.

This single rule has killed more of our own “cool idea” pitches than any client feedback ever has — and it’s the reason none of our launches have ever needed a “sorry, please use Chrome on desktop” disclaimer.