RIOT GRRRL — streetwear label rebrand

A full identity overhaul for a streetwear label that had outgrown its old logo in about four months. We threw out the safe wordmark and built a brand system around a single loud gesture — a torn, stamped, impossible-to-fake mark that shows up differently on every drop.

Scope: identity system, packaging, e-commerce build.
Result: sold out drop #1 in fourteen minutes.