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Notes from a rebrand that made the client’s board nervous (in a good way)

The 3-second rule: if it doesn’t stop the scroll, it doesn’t ship

Why ‘tasteful’ is a compliment we don’t want

MEGAPHONE — advocacy campaign microsite

NO QUIET NIGHTS — nightlife brand system

SMASH & GRAB — pop-up retail activation

LOUDMOUTH — podcast network identity

DECIBEL FEST — festival campaign & site

RIOT GRRRL — streetwear label rebrand

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